Photo: Andrea Monica Hug

INFASHIONITY has been selected with 2 other male fashion bloggers from Switzerland to collaborate on a cool project and contest with H&M Switzerland, upon the launch of the new Modern Essentials #selectedbydavidbeckham collection.

Have a glimpse at the collection, relive my experience spending a day at the H&M showroom and shooting street style in the streets of Zürich and help me WIN A CONTEST ! 

Dear readers,

The interest in menswear is definitely increasing and it can be felt from many sides: brands, media, blogs.. are all focusing more and more on what men put on their back. And I certainly ain’t mad about it!

I was very excited to be asked by H&M Switzerland to participate in a special “Modern Essentials Day” at the brand’s swiss showroom in Zürich.

The concept: 3 male bloggers, discovering the new Modern Essentials collection, then creating outfits out of the collection and getting photographed by a street style photographer. Our pictures are now online in a facebook album.

Dear readers, this is the part where I NEED YOU

The two bloggers and I are actually competing in a contest. If you want to help me win, visit the facebook album here and like pictures of me ! I could win a few gifts to share with you !

Let’s go back to the collection and the day I spent.

MODERN ESSENTIALS – #selectedbydavidbeckham

For spring summer 15, the swedish brand reveals a collection of key pieces for a man’s wardrobe. And these pieces have been especially selected by none other than the famously stylish british ex-football player, David Beckham. On top of being married to designer Victoria Beckham, he has always been known for his personal sense of styles. He already has a bodywear collection with H&M, and this time he has picked his favorite pieces to be part of the new menswear collection.

David-Beckham-HM-7-Vogue 20Jan15 pr_b_426x639

David Beckham wearing H&M Modern Essentials collection

pic via Vogue UK



I got the chance to preview the collection when I visited the H&M showroom.

IMG_0391 IMG_0390 IMG_0392

I was immediately drawn to a few key pieces. I saw two different inspirations in the collection. One was quite urban, with colorful t shirts, a linen bomber jacket or a denim jacket. The second inspiration was a little preppier, with pieces such as a navy blazer, a crisp white shirt and square-patterned trousers. Therefore, when it came to picking two outfits out of the collection, I quite naturally created one look for each inspiration.

Before going out to shoot in the streets of Zurich, I had some fun trying on a few outfits from other upcoming collections, and enjoyed visiting the showroom.

IMG_0413 IMG_0411 IMG_0416 IMG_0401

Blazer and T shirt: H&M Modern Essentials

IMG_0471 IMG_2169 IMG_2167



We were lucky to have Andrea Monica Hug as our street style photographer for the day!

It was extremely cold, and a bit of a paradoxal situation as we were shooting spring summer outfits under a freezing winter weather ! But the whole H&M team came along and supported us, and it was all great fun, which made us forget about being cold.

IMG_0447 IMG_0436 IMG_0429


Following Andrea’s directions



To the left, to the left..


IMG_0421 IMG_0442

After each blogger was done with our 2 outfits, we wrapped up the day with some group shots !

Photo: Andrea Monica Hug


Here is the end of this first article about my H&M Modern Essentials experience.

In the next post, I will reveal the 2 outfits I styled in more details !

Now guys, remember that if you want to help me win the contest, all you need to do is visit the facebook album here, and like pictures of me !

Thank you !


InfasHionably yours,


4 thoughts


  2. Pingback: SPECIAL POST – I NEED YOUR VOTES ! ! ! | i n f a s H i o n i t y

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: