In an announcement that is taking the fashion world by storm and excitement, LVMH released the information that designer Hedi Slimane will be taking over at CELINE as of next february.
Read more to find out exactly what he’ll be doing at the french House.
Weeks of men’s fashion presentations in London, Florence, Milan and Paris are ending on a high note thanks to the announcement made this sunday by luxury group LVMH.
Renowned designer Hedi Slimane is set to return to fashion after leaving his reign at Saint Laurent in 2016, as head of CELINE.
The french house known for its minimal femininity was indeed lacking a designer after Phoebe Philo’s departure.
The announcement ends months of speculation after who would be following her.
After WWD broke out the news, instagram was quickly flooded with black and white pictures of the LA-based designer, with all major fashion outlets sharing the info.
Industry insiders have already congratulated Hedi for his new move, such as new editor-in-chief of British Vogue Edward Enninful:
Noticeably, the news was shared by a lot of menswear outlets, which could be suprising since we are talking about CELINE.
But the major news of the announcement for us is indeed that Slimane’s role will be to expand the fashion house’s activity to Couture, Fragrance, and… menswear !
It is the very first time that the House will produce collections for men. Slimane has already experienced the challenge of launching a House’s menswear line (and succesfuly so) when he created Dior Homme back in the 2000’s.
Many questions come to mind following the announcement:
- how will Slimane’s slim fit, “dark” aesthetic fit with the brand’s image and minimal soft look?
- how much will he change the current’s image and look? (when Slimane rejoined Saint Laurent in 2012, the shift was quite radical, with new campaigns, new store designs, new shows, etc)
- how will the CELINE dna translate to menswear ?
Slimane is know for being in total control of all aspects of the brands he joins, whether from a design, communication and brand image’s point of view, which make us anticipate that his own personal touch will be very visible from day 1.
His image is already present on the brand’s official website:
While some may wonder if he is the right fit for the brand, he is unmistakably one of the most influential and succesful designers of his time.
It is very exciting that he is returning to fashion and especially to menswear, as his absence has certainly been felt after he left Saint Laurent in 2006.
Is Céline the right house for him to come back or should he have launched his own label? All we can do now is patiently wait for September 2018 when he will show his first collection for Céline during Paris Fashion week.
What are your thoughts on this?
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